Forge is live at Learning Technologies London, meet us at Booth H30 + keynote Thu 30 April at 11am, Theater 9. Book a demo →

For Sales

The AI coach your sales team opens every morning

Forge for Sales reads your CRM in real time. It reads your pipeline in real time, coaches reps on the deals they are working on right now, and measures every moment against deal velocity and win rate, not training hours.

The sales problem

Training hours. Zero pipeline impact.

Enterprise sales teams burn 40+ hours per rep per year on onboarding, methodology, product, negotiation and compliance training. Only 20% of it reaches the moment of the deal. The rest is forgotten within weeks. Forge closes the gap by coaching reps where they sell.

How Forge makes you win

Coaching at the speed of the deal.

Pipeline-aware

Forge reads your CRM in real time. It knows the deal, the stage, the objections raised, the competitor in play, and coaches the rep on exactly that context.

Methodology inside

MEDDIC, Challenger, SPIN, Value-Based Selling. Feed Forge your methodology, pricing defense playbook and ICP rules, and every coach becomes your best rep in the team.

Measured in deals

not hours. Forge measures win rate, average deal size, time-to-close, ramp time, and proves which coaching moments moved which KPI.

Format

The coach picks the format that fits.

Sometimes the moment calls for a 90-second flashcard. Sometimes a role play before the difficult conversation. Sometimes a podcast on the commute. The coach reads the moment and pushes the format that lands, or the learner asks for the one they need. 15+ activity types today, more shipping every quarter.

Drill cards

Spaced-repetition cards on the policy, the playbook, the product. Built for retention.

flashcards · scratchcards · match-pairs

Quick reference

Pre-flight checks and FAQs for the call, the audit, the launch. The list adapts to the role and the moment.

checklist · FAQ

Quiz

Drop-in assessments tied to the modules. Proof of knowledge, not proof of attendance.

quiz

Podcast

Lecture, interview or Q&A audio formats, listen on the commute, between sites, or before the 1:1.

lecture · interview · Q&A

Slides & video

Slide decks, manga-style animated explainers, AI avatar videos, ready to present at the QBR, ready to broadcast across the org.

slides · animated video · AI avatar

Live practice

Tutor, assessor or role play, practise the difficult conversation, the live demo, the regulator interview before the real one.

tutor · assessor · role play

Sales coaches on your bench

Sales coaches, ready to deploy

Pre-built for revenue teams. Trained on your sales motion. Each coach below comes with a sales playbook out of the box. Plug in your ICP, your pricing, your CRM fields, and it becomes your team's always-on sales coach. Coaching shows up where your reps already work, in Salesforce, HubSpot, Gong, Slack.

Ready to hit new levels of performance with Forge?